Diageo's Newfound Fervor: A Shift in Fortune or Just a Brief Respite? The recent bounce in Diageo's shares, following CEO Dave Lewis' unveiling of a $1 billion savings plan, has sent a wave of relief through the City.
Investors seem to have bought into "Drastic Dave's" vision for reviving the struggling drinks giant, and shares have risen accordingly.
However, it remains unclear whether this newfound fervor is merely a brief respite from Diageo's long term woes or signals a genuine shift in fortune.