The Halftime Show That Wasn't Just About Music The inaugural FIFA World Cup halftime show was an 11 minute extravaganza that packed more punch than a typical 90 minute football match.
By bringing together an A list roster of performers – including Madonna, Justin Bieber, BTS, and Shakira – the event's producers aimed to create something special: a moment of unity and collaboration between artists from different corners of the globe.
But beneath the surface level excitement lies a more nuanced tale of commercialism, cultural exchange, and calculated risk taking.