The Watch Industry's Gold Rush Problem The latest limited edition MoonSwatch from Omega and Swatch is a prime example of the watch industry's fixation on exclusivity and scarcity.
This time around, the brands are attempting to recapture some of the magic that made the original MoonSwatch launch four years ago so successful.
Pricing each watch at around $620, roughly equivalent to what 11 grams of 18K gold would have cost in 1969, raises interesting questions about the value of luxury goods and the role of scarcity in driving demand.