TIRTIR's City Slicker: The K Beauty Brand's Big Bet on BTS Mania The city that never sleeps has become a hub for K pop fans this summer, and beauty brands are taking notice.
Korean makeup brand TIRTIR is the latest to join the fray, announcing a limited edition collaboration with global sensation BTS for the BTS THE CITY ARIRANG – NEW YORK event.
This partnership marks the second iteration of the CITY series in New York City, following a successful first wave that drew massive crowds and critical acclaim.