World Cup's Pricey Payoff: Who Gets to Cheer? The World Cup final is mere hours away from kick off, and what should be a joyous celebration of sport has instead become a status symbol for the ultra wealthy.
The jaw dropping ticket prices on FIFA's resale platform have crossed the $2 million mark, leaving fans who can't afford the astronomical costs to wonder if they'll ever get to experience the magic of the tournament.
FIFA's dynamic pricing system has been criticized for creating a situation where eager or willing to pay anything fans are left with the tab.